exhibition stands in Dubai and Abu Dhabi and its secrets of success!
Consultants in the exhibition space are creating a lot of noise around what makes for the best exhibition stand designs. As one of the most successful stand design agencies, en+ has a unique portfolio of ideas that talk for themselves. Let us look at this clutter-breaking designs and understand what works in the UAE:
- Google@Dubai Lynx. What made this stand a huge hit among fans at the biggest marketing and communication event in the Middle East is its innovative design. The stand is what Google is all about, openness, speed of access to great ideas, and generally being a good host with an inviting f&b section. Top tips: focus on the audience, keep it simple, good is not enough, aim for a great build-up.
- Seha@Tadweer. How do you inspire a nation of young and talented people to turn their minds to the healthcare sector? By giving them a first-hand experience of course. Seha’s inspirational stand became the go-to stand at the biggest career and Emiratisation event in the UAE. Top tips: understand your audience, give them hands-on immersive experience and incentivise the experience, scale up production to include as many prospects as possible.
- Damac@Cityscape. When a trade fair like Cityscape comes to town, the entire real estate sector brings up their A game. Time to build trust and relationships and gain the all-important investor’s nod. Critical touch points at the stand were, traffic, leads, conversion and visibility.
Top tips: Open design to maximise drive walk-ins, five-star finish to ramp up first impressions, technological interaction to engage prospect, branding salience to trigger band recall – all this to be integrated in a sophisticated sales environment ensuring brand equity growth
- Givaudan@WorldBeauty2017. The world’s preeminent essence company, Givaudan’s presence at World Beauty Middle East is more about brand reputation than anything else. The scope therefore is to ensure superlative finish to the stand design to extend the sensory journey of brilliance that the brand is well-known for.
Top tips: Align design to brand values, ensure every detail reflects brand promise, keep all-open access to scale up first impressions, leverage digital innovations, create corners for bespoke engagement of unique essence!
Cool Tip: Prepare early for the exhibition season with the expert exhibition stand builders in the UAE. Drop your email in the comments section below, and we will send you a calendar of the leading exhibitions of 2018 in the Middle East.